Wicked Weather Watch Launches Campaign to Empower Youth on Climate Action

Wiltshire-based charity, Wicked Weather Watch (WWW), is looking to expand its innovative approach to climate education with their upcoming Big Give Christmas Challenge campaign…..

The younger generation is facing an unprecedented environmental challenge with the growing impacts of climate change. Recognising the urgent need for climate education, Wicked Weather Watch is dedicated to teaching primary pupils about the science of climate change, the significance of the Arctic region, and the importance of sustainability. Their unique virtual multi-school Arctic days connect children across the UK, allowing them to learn from real-life Arctic explorers and engage in interactive activities.

Wicked Weather Watch Director, Rhianna Davies-Smith working with students at Yeo Moor Primary School

The charity’s Founder, Sir David Hempleman-Adams, said: “We hear about global warming on the news, but it can be difficult for people to fully appreciate the threat until it directly impacts them. I’ve seen massive changes since 1982 when I first went to the Arctic. Our planet is ours to look after. Children think about this from a very early age, which is why Wicked Weather Watch is so important.”

WWW’s campaign, running from 28th November to 5th December 2023, aims to raise £4,000 to reach 4,000 students in 2024 through their Amazing Arctic Multi-School Events. In the events pupils will meet an Arctic explorer, learn about the polar regions through fun cross-curricular activities and take part in a sugar cube igloo challenge across the schools. The initiative focuses on connecting pupils to the Arctic region, reducing eco-anxiety, and inspiring them to take climate action.

The Big Give Christmas Challenge, the UK’s biggest match-funded campaign, offers a unique opportunity for donors to double their impact. During the campaign week, donations to WWW will be matched, amplifying the support for vital climate education.

Year 6 Pupils from schools who have taken part in the charity’s events express their concerns and hopes. One student noted, “We are all in this together… everyone is affected by the mistakes humans are making.” Another added, “We really need to help the planet or the polar regions will melt and make sea levels rise, causing flooding. We can all play our part in stopping climate change!”

Wicked Weather Watch is now asking the community to support their cause in empowering the next generation to tackle climate change. People should visit donate.biggive.org/christmas-challenge-2023 between 28th November and 5th December and search for ‘Wicked Weather Watch’ to make a donation and see it doubled.

About Wicked Weather Watch

WWW was founded by Sir David Hempleman-Adams, KCVO, OBE, KStJ, DL, FRSGS, a renowned polar explorer and writer. Sir David was the first person to complete the Adventurers Grand Slam, where he reached the North Pole, South Pole and climbed the highest peak of each of the seven continents. Sir David also led the Polar Ocean Challenge, which made history becoming the first British yacht to sail around the Arctic Ocean (anticlockwise) in one summer season.

WWW seeks to provide primary students with climate change education to inspire and turn eco-anxiety into empowerment. Schools can request either a talk from an Arctic Explorer, a climate change workshop, or a talk from a climate change expert. We can also give whole school events and multi-school events – contact us to discuss pricing for these specific events

WWW provides talks and assemblies from Arctic explorers and climate change experts, as well as interactive workshops. All of their offerings are available in person or virtually. They offer primary schools explorer talks, climate change expert talks, workshops on sustainability and the Arctic, and CPD for teachers. So far they have taught over 21,000 pupils.