Next week, MP for Melksham & Devizes Brian Mathew will be taking on Skynet and raising a question in Parliament about the impact of Artificial Intelligence on the creative sector. From writers and musicians to designers and artists, he invites local creatives to have their sayโฆ.
Only a few weeks ago a Facebook page which posts material about music legends took a picture from a Devizine review of an Adam & The Ants tribute act, Ant Trouble, at Swindonโs Victoria and, believing it to be the real Adam Ant it used it to illustrate a post about him! You can tell from the mechanical writing style itโs totally AI generated, so, who do I sue? Metal Mickey?!
Iโm not suing anyone, I laugh it off, but thereโs a serious side to all this. Brian explained, โIโve already received a number of emails and messages from constituents who are deeply concerned that AI could undermine creative jobs and that copyrighted material is being used to train AI systems without fair payment or permission.โ
โBefore I take this issue to Westminster, I want to make sure your voices are heard. Please take a few minutes to fill in my short survey. Your input will help shape the questions I put to ministers and ensure that the concerns of our creative community are represented in Parliament. Your voice matters.โ
After much deliberation, Devizine is to pull out of any further organisation of the Wiltshire Music Awardsโฆ.. It has not been an easy decision, andโฆ
It seems Shrove Tuesday celebrations in Devizes have fallen as flat as aโฆ.well, you get the gagโฆ Traditionally organised by Age Concern Wiltshire, and oftenโฆ
The mighty mighty Minety Music Festival announced The Bluetones as their Sunday headliner at their Eames Laurie Main Stage, and The Dub Pistols on theโฆ
The celebrated Shindig Festival at Malmesbury’s Charton Park announced their headline act for May bank holiday 2026, and being that it’s Bob Vylan, it isโฆ
Drizzly Sundayโฆagain. Iโve just finished designing the poster, so allow me to reveal the lineup for Rowdefest this coming May, might cheer us up aโฆ
So what if it paints six fingers on a human hand?! AI is here to stay, love it or lump it; Iโve known manually run businesses where the right hand doesnโt know what the left is doing! Naturally Social, a social media marketing agency based in Melksham, unveiled its new “AI Made Easy” online course this week. Tailored specifically for marketers and business owners, this affordable training programme is designed to equip organisations of every size with the skills to integrate, manage, and maximise AI tools across their operationsโฆhumโฆ..
The news comes after Microsoftโs 2025 Work Trend Index was published in April 2025. The report identified that 80% of the global workforce feels they donโt have enough time or energy to meet rising demands, and 53% of leaders agree productivity must increase; the flipping slave-drivers; up the workers, even if they’re R2D2.
With my tin foil hat on, I toiled with if I should publish this news. Increasing productivity is one thing, replacing the workforce to do it is another. After using AI as a political propaganda tool, harvesting creativity concerns me mostly; robots should do our mundane housework so we can dedicate our time to being creative, not create art so we have time to do the housework! But in a business environment, AI is here, like it or not. We must integrate this humanely and with consideration for the repercussions, which Naturally Social seems to address, so, with my organic fingers and toes crossed, Iโll go for it, and let the debate erupt!
Naturally Social say: with the swift progression of AI technologies, many professionals are grappling with how to effectively integrate them into their workflows. Research has shown that employees globally feel unprepared for AI adoption, with concerns about their job security and understanding of these tools. Naturally Socialโs course aims to address this gap by making AI accessible, equipping businesses, freelancers, and charities with the knowledge to thrive in an AI-driven world.
Hey, my first ever AI generated prompt, I think it captures it rather well!
Donโt get me wrong, I was always a fan of the Jetsons, and welcome androids to do the washing-up, but hey, โan AI-driven world,โ I confess scares me into a far darker scenario derived from bleaker sci-fi narratives. AI should assist, in the passenger seat, not drive. My mobile phone plays up, overloaded with data it doesnโt do what I ask, it freezes up, glitches, and throws me out of an app; can we really rely on AI to take on jobs which require a degree of responsibility when AI cannot own morales or be held accountable? Maybe a sceptic like me needs this course more than Musk.
Naturally Socialโs founder, thankfully not Sarah Connor but Natalie Luckham, emphasised the importance of education in this space and said, โ2025 is the year to move beyond experimentation and truly embed AI into your strategy.โ Dammit, this is SkyNet level! โThis is a pivotal moment for AI adoption, thereโs never been a clearer signal that upskilling must be a top priority. AI Made Easy provides that critical bridge, from curiosity to competence.โ
They claim participants will learn how to use AI tools to save time, boost creativity, and stay ahead in the competitive digital landscape,and while the other two I am okay with, boosting creativity worries me; we have human designers aching to put dinner on the table, Metal Mickey doesnโt need feeding.
From understanding ethical AI usage, it continues, to leveraging tools for meaningful business impact, “AI Made Easy” empowers learners with the expertise they need to step confidently into the future. This course continues their legacy of providing meaningful, results-driven support to their clients. Kaye King, a fellow marketer and small business owner, attended one AI Made Easy session at the beginning of May and said: โI found it really helpful to understand the different tools available and how to work with them collectively. I also love Natalieโs emphasis on the ethics and transparency around how, when, and why you use AI for your own business and with your clients.โ
The jury may be out on AI, but while youโre deciding others are embracing it and itโs never the technology which is the problem, rather the person pushing the buttons. So, perhaps this course is for you? The “AI Made Easy” online training course opens for enrolment on the 16th of May with in-person training also available for teams. For more information or to sign up, visit: https://www.naturallysocial.co.uk/ai-made-easy
You know I’m a lady’s man but nestled between chats with Green Party candidate Catherine and our forthcoming one with Kerry of Labour, I’m with the Liberal Democrat candidate for Melksham-Devizes, Brian Mathew. So no flirting this time, straight political chat!
Obviously not as handsome as me, but Brian is one wise gent with a fascinating backstory, and he’s highly likely to be our MP! He can talk for England, but rather than Fishy Rishiโs desperately inane whimpering, everything he said warmed me to the idea of putting my cross in the yellow box. It was intelligent, reflective and held an air of compassion.
Fresh from a previous interview where he expressed their questions were rather standard, he was off waffling policies like a greyhound out of the trap before I even poured the milk into my tea! Imagine his surprise when I interjected, โso, question one; you’re going to win this, right?!โ
โWell, it would be amazing if I did, wouldn’t it? Yeah!โ was his response, perhaps wishing heโd gone on Newsnight instead. I didnโt waiver, continuing with the thought it would be as historical as the Battle of Roundway! Brian believed there was a previous Liberal who won; story checks out, albeit the last time Conservatives lost the original Devizes constituency it was to a Liberal called Eric MacFadyen, in 1923!
Clearly thereโs work to be done, but after a few minutes I was convinced, Brian was the chap to do it, and he added the fact this was a new constituency. โI mean whereas in the past it was one Devizes and the hinterland to the East, now it’s the West, stretching all the way to Box and Colerne,โ he said, โwhich is where I’m butcher councillor, down to Bradford-on-Avon, which is pretty solidly Lib Dem across to Melksham where we’ve won the last five town council elections, and then over to here and the Lavingtons.โ
He discredited my suspicions it was a Tory strategic moving of the goalposts. โThe Boundary Commission are independent, right? So their priority is to get every constituency in the UK to have the same number of people. You know, seventy-odd thousand. So that’s why they’ve done this shift.โ But is Brian happy with it?
โI was to start with. Everyone was up in arms in Box, thinking โwe don’t want to lose where we were.โ In that neck of the woods, of course, they see themselves as part of the Cotswolds, which they are, but now I’ve got selected, I’m rather enjoying this new constituency. In fact, I’ve never had so much fun in an election! Hope I’m allowed to say that?! But seriously, I’ve stood several times before; first in 2010, againstLiam Fox in North Somerset.โ
He continued, โafter that I disappeared and went back to what I do for a living.โ Brian is an engineer, and he told me about running Water Aid in Tanzania, โbut they wanted someone to help with their programme in East Timor, so I went for a year and a half, and it was just delightful.โ
A lengthy yet fascinating story he relayed, about putting in water schemes through the mountains with World Vision, their ongoing political struggles, their brief independence and invasion by Indonesia, and how he returned to see how the project had helped the mountain farmers there. โPeople would walk down into the valley,โ he informed, โit was usually the children and mothers who would do this, and then walk all the back way up carrying water on their heads, which was usually filthy, and they’d end up with kids with diarrhoea and all kinds. We were putting in water supplies through the mountains to reach communities that had never had a tap before. And what was lovely was going back there six months later and talking with one of the farmers.โ
If my intentions of these chats are informal, with a focus on the candidates rather than the national politics you can read anywhere, I hadnโt suspected such an engaging and inspiring background, and it confirmed Brian was altruistic and respectable. Ergo, towards the end of our chat, when I asked him for his thoughts on a ceasefire in Palestine, here was chap who knows oppression and genocide firsthand. As an undergraduate Brian took a year out, to research herb and spice production in Egypt and Israel, the latter he resided in. โA lot of the time I was based on a kibbutz close to Gaza, which was attacked on October the 7th last year. I knew the families and the children that were murdered.โ
Moving onto local affairs, healthcare was at the forefront. Brian is on Wiltshire Council, โalthough we haven’t run Wiltshire Council because we’ve been the minority,โ he expressed, โwe’ve been the opposition, we’ve been the tail that wags the Tory dog. So we we’ve come up with promising ideas; that’s the day job! This morning I was in Colerne, trying to sort out the problems with the surgery. I’ve collected the last of the signatures for the petition and this is to save a surgery up there. The doctors have been getting less and less money, and the costs have been going up and up. So they’re now faced with the horrible prospect of having to close one of their surgeries. But to show how committed they are, they have foregone two monthsโ worth of salary. They’ve not taken the money to keep the surgeries open. Now this is wrong, and this is a big part of the manifesto pledge,helping rural surgeries, and this is a rural area.โ
The facilities in both Melksham and Devizes are hot on every candidateโs agenda. โThe Melksham hospital has been closed. It’s now certainly been turned into houses. In Melksham a hospital is still there, but essentially what it’s become is an outreach place for mental health services for Oxford. Youโve got a rather ridiculous situation where people are turning up at the hospital, sometimes with quite bad injuries and expect them to be treated and they there’s no one to help them. So what I would like to see is an injuries unit.โ Iโm going to throw in the โhow do we fund it curveball!โ
โOur manifesto means new spending around 28 billion on areas, health, education, housing, child poverty, and reversing cuts to the army and aid. So that’s what we want to do. And we said we would raise 28 billion through measures such as reversing the cuts to tax on banks. The banks have benefited the tune of something like 50 billion, right? We’re talking about four billion of that, please. But it’s not everything, taxing oil and gas firms, and that’s really to look at the issue of dealing with the changing way people deal with energy. So it’s a one-off tax on them.โ
Brian also spoke of taxing social media. โSpecifically we’d like to see a mental health expert in every school. Look at the harm that social media does to kids,โ and frequent flyers too, โbasically, to encourage people not to fly so much. And reforming capital gains tax.โ
As with the Greens, eating the rich might force multinational companies to move away, I put to Brian, and thought it was tremendously conservative for me! He used a comparison to post Second World War relationships between employer and employee, and todayโs. โThe differential between them, was something like ten times. You look at the amount bosses are getting paid now and it’s just ridiculous. So you’re talking about thousands of times more than the people at the bottom; you know that’s all wrong. And when you’ve got a situation like that, it’s wrong for society. It’s not healthy. So I don’t have a problem with seeing that.โ
I point out my socialist trait to my daughter, that there’s enough money to go around, it’s the unjust distribution of it. โYeah,โ Brian replied, โabsolutely.โ It was all going so well, then I put my foot in it with the B-word, and my teapot was empty! If we’ve become right and left-wing extremities, Brexit has driven the divide, and perhaps middle-road Liberal unity is whatโs required. โYeah,โ Brian said, โthere’s a lovely phrase which I really like, and that is when will people realise that the leftwing and the right-wing belong to the same bird? We are one society and can’t be divided. We have been divided, and then you mentioned Brexit, and what a horrible thing it was, you know, in terms of the way it’s absolutely driven a knife through the middle of us.โ
Brexit stance surely divides Liberal from Conservative, and while thereโs another far-right option with Reform, Iโd consider dangerous, does Brian think theyโll take a certain number of Conservative voters? โOn the issue of Conservative voters, what we are finding is a general disgust amongst people who traditionally always voted Conservative.โ He highlighted the PPE scandal. โPeople were making hand over fist money within the government. Those things stick in the throat of decent people. And I think because of that, weโre now seeing a lot of Conservatives flipping to us, and they are doing it in the way that a smoker who gives up smoking becomes evangelical about it. It’s wonderful. It’s quite something to see!โ
And Brexit? โWe’re a pro-European party, right? We are Europeans whether we it or not, and that’s a fact. Personally, I think Brexit was a was a mistake, but it’s happened. It created horrible divisions in society, but we must work our way forward. Farmers now are faced with a situation where they can’t export to Europe. our manufacturers can’t export to Europe. Our food processors can’t export to Europe. That is just ridiculous. And at the same time, well, the government has kind of been allowing a lot of stuff from Europe to come through. And now they’re starting to tighten up. On that, we’re not with them. These are our friends, and we should be trading with them.โ
Strategic voting to get the Tories out, we talked on next. Is every goal a goal to Brian, or does he prefer voters to vote with who they support?
โIt’s not good for this country to have them there anymore,โ he said of the ruling party. โBut the only way for that to happen essentially, is for people to pull together in this constituency, that means you’ve got look at the whole of Wiltshire, right? Look where the Wiltshire councillors are. You’ve got three Labour councillors in Salisbury: that’s it. If Labour was so popular across the whole county, you’d find them all over the place, but you only find them in Salisbury, and of course in Swindon, which is in its own borough.โ
Again, the idea of coalition felt alien. โThe problem with coalitions generally, and you can see this right across Europe, is wherever you’ve got a big party and a small party, the small party is the one that gets the blame.โ Dammit, I brought up Nick Clegg, now Iโm never getting the next bus home!
โTotally. And we were destroyed. A lot depends on the amount of influence that we’ll have. If we managed to win enough seats and we form, if you like, the bridge between in the middle, then we might have something called confidence and supply, which means we will vote with the government when we agree with the government. And we will vote against them when we don’t agree. But it would also mean that we wouldn’t have any cabinet ministers. Then you’ve got collective responsibility, and then you end up with horrible battles going on within government. And apparently that’s what happened when we were in bed with the Tories. There were arguments every day.โ
Trying to turn the tide back local, Brian told me about a project he was proud as a councillor to have achieved, called Shared Lives. โItโs adoption for adults,โ he explained, โspecifically for adult social care that could be for retired people, or people with learning difficulties. Adult social care is the one of the biggest things that we all spend our Council tax on. It’s not the roads, it’s not other things, it’s adult social care and indeed, social care for kids as well. That is a massive part of what Wiltshire Council does now. So the idea behind Shared Lives is that a couple of carers can take them into their home, and they get paid by the Council.โ
Although Brian would and could talk politics in laymanโs terms, and had a convincing argument in each case, it was throughout our chat I felt he favoured discussing these varied and often extreme projects and charity-based motions he both supported and actively engaged in. We rapped Universal Credit, how theyโd like to see proportional representation, and how he didnโt think a PCC was needed, though he praised Wilkinson for targeting hair coursing. Housing, well, thatโs another story.
โWhat we’re saying is increasing new homes to 380,000 new homes a year and including in that is 150,000 social homes a year, through new garden cities and community LED developments. We’re talking about banning no fault evictions. Making three-year tenancies a default. And creating a National Register of licenced landlords. So we want to see where people do have a landlord. The landlord doesn’t treat them badly.โ Young people getting on the ladder, right to buy, got us onto Margaret Thatcher, Pandora’s boxers!
Yet it was a surprisingly brief hurdle, Brian saying she โgotโ climate change, and thus I could swiftly move onto this. Brain wrote the motion which got Wiltshire Council to acknowledge the climate emergency. Against the sewage leakage scandal, he acknowledged but also praised Wessex Water for installation of โa massive tank system for example, brought from Maven. So that means that, when you’ve got heavy rainfall, when water is going into the sewer, it’s held in the tank before, and gets processed and then it goes into the river.โ
He was up on environmental issues, had worked with Wilshire Climate Alliance, and even Extinction Rebellion, I even liked his take on education reform. Brian slipped on nothing, I couldโve thrown a banana skin under his loafers, and heโd probably glide around it telling me a story of how he once saved a jungle of monkeys from deforestation!
School trusts need a kick into touch, itโs ludicrous to even call them Trusts, and yet again, Brian had a supportive take on how to solve the issue, but not without mentioning, โwhen I worked in Zimbabwe, I remember visiting a school in the Eastern Highlands that was supported by German Stiftung, which was an Education Foundationโฆ…!!โ I wondered when the last bus home was, but was kind of in awe of the guy, and found his stories relevant and fascinating. Brian has the experience and compassion to walk into an MP role like Heston Blumenthal could a job in McDonalds, itโs just a case of putting your faith in a middle-road party amidst the pandemonium of a divided country and a government corrupt to the core, which people here are still putting up posters for!
That said, Iโm remain in a dilemma, and Iโve got Labourโs hopeful, Kerry Postlewhite to chat with next, which incidentally, Iโve already done, and I really liked her too; Iโm such a suck-up! Still, a consensus of a โwho do we vote forโ Facebook debate on a rare freedom of expression Devizes group, suggested they were all the same โshit.โ I beg to differ, now Iโve had the honour of chatting with them personally. A vote for either Brian, Kerry or Catherine is a vote well spent; deciding on which one is the trickiest part.
It could be bigger than Diggers! See what I did there? Okay, you youngsters might need Google, but while you’re researching Chippenham’s hedonistic past, aโฆ
There’s no sophomore slump for Monkey Bizzle; prolific in their art, these rural chav-choppers return with a second album, Agricultural Appropriation, only five years andโฆ
Featured Image:@jenimeadephotography Just another rainy Saturday afternoon in Devizes, whereby I watched a profound fellow dramatically sacrifice himself to the devil, then popped to Morrisonsโฆ