Wiltshire Business Leader to Host Free International Womenโ€™s Day AI Webinar to Prevent Women Being โ€œLeft Behindโ€ in Tech Shift

Leading Wiltshire digital entrepreneur Natalie Luckham, AI Educator and founder of award-winning Wiltshire social media consultancy Naturally Social is hosting a free โ€œIntroduction to AIโ€ webinar this International Womenโ€™s Day to help women across the county understand artificial intelligence – and ensure they are not left behind as the technology reshapes workplaces and homes….

The webinar event is aimed at women across Wiltshire, from business owners and freelancers to employees, returners to work, and those simply curious about AIโ€™s growing influence in everyday life.

The one-hour online session, taking place at midday on International Womenโ€™s Day (8 March), will offer a practical and accessible introduction to artificial intelligence. Titled around this yearโ€™s International Womenโ€™s Day theme, โ€œGive to Gain,โ€ the webinar will demystify AI by covering:

ยท What AI actually is (and what it isnโ€™t)

ยท How large language models are built

ยท The risks, bias and ethical considerations

ยท Real-life demonstrations of useful applications at work and home

ยท How to prompt AI tools effectively

ยท Where human judgment remains essential

The session will include live demonstrations and a Q&A, allowing attendees to ask questions in a supportive environment.

Artificial intelligence adoption is accelerating across industries, from marketing and finance to healthcare and education. Yet studies continue to show that women are underrepresented in AI development and adoption, raising concerns about a widening gender confidence and skills gap.

Natalie says the webinar is about empowerment, not hype. โ€œSo many women I speak to have experimented with AI but say, โ€˜Iโ€™ve played with it โ€” I just donโ€™t really get it.โ€™

“If we donโ€™t understand how these tools work – their strengths, their limitations, their risks – we risk stepping back from the conversation entirely. My goal is simple: to give women the knowledge and confidence to make informed decisions, ask better questions, and participate fully in the future of work.โ€

The session aims to demonstrate the potential and the pitfalls of AI, helping women approach the technology critically and confidently rather than feeling overwhelmed or excluded.

The timing reflects growing national conversations around AI regulation, workplace transformation and digital skills development.

The webinar has been created in response to increasing local demand for clear, jargon-free guidance on AI. Natalie has spent the past year delivering AI training to businesses and organisations across the Southwest and says the same concern keeps emerging: people are experimenting, but without real understanding.

Registration is free but spaces are limited. Women can reserve their place HERE


Melksham Marketing Expert Launches AI Training Course

So what if it paints six fingers on a human hand?! AI is here to stay, love it or lump it; Iโ€™ve known manually run businesses where the right hand doesnโ€™t know what the left is doing! Naturally Social, a social media marketing agency based in Melksham, unveiled its new “AI Made Easy” online course this week. Tailored specifically for marketers and business owners, this affordable training programme is designed to equip organisations of every size with the skills to integrate, manage, and maximise AI tools across their operationsโ€ฆhumโ€ฆ..

The news comes after Microsoftโ€™s 2025 Work Trend Index was published in April 2025. The report identified that 80% of the global workforce feels they donโ€™t have enough time or energy to meet rising demands, and 53% of leaders agree productivity must increase; the flipping slave-drivers; up the workers, even if they’re R2D2.

With my tin foil hat on, I toiled with if I should publish this news. Increasing productivity is one thing, replacing the workforce to do it is another. After using AI as a political propaganda tool, harvesting creativity concerns me mostly; robots should do our mundane housework so we can dedicate our time to being creative, not create art so we have time to do the housework! But in a business environment, AI is here, like it or not. We must integrate this humanely and with consideration for the repercussions, which Naturally Social seems to address, so, with my organic fingers and toes crossed, Iโ€™ll go for it, and let the debate erupt!

Naturally Social say: with the swift progression of AI technologies, many professionals are grappling with how to effectively integrate them into their workflows. Research has shown that employees globally feel unprepared for AI adoption, with concerns about their job security and understanding of these tools. Naturally Socialโ€™s course aims to address this gap by making AI accessible, equipping businesses, freelancers, and charities with the knowledge to thrive in an AI-driven world.

Hey, my first ever AI generated prompt, I think it captures it rather well!

Donโ€™t get me wrong, I was always a fan of the Jetsons, and welcome androids to do the washing-up, but hey, โ€œan AI-driven world,โ€ I confess scares me into a far darker scenario derived from bleaker sci-fi narratives. AI should assist, in the passenger seat, not drive. My mobile phone plays up, overloaded with data it doesnโ€™t do what I ask, it freezes up, glitches, and throws me out of an app; can we really rely on AI to take on jobs which require a degree of responsibility when AI cannot own morales or be held accountable? Maybe a sceptic like me needs this course more than Musk.

Naturally Socialโ€™s founder, thankfully not Sarah Connor but Natalie Luckham, emphasised the importance of education in this space and said, โ€œ2025 is the year to move beyond experimentation and truly embed AI into your strategy.โ€ Dammit, this is SkyNet level! โ€œThis is a pivotal moment for AI adoption, thereโ€™s never been a clearer signal that upskilling must be a top priority. AI Made Easy provides that critical bridge, from curiosity to competence.โ€

They claim participants will learn how to use AI tools to save time, boost creativity, and stay ahead in the competitive digital landscape,and while the other two I am okay with, boosting creativity worries me; we have human designers aching to put dinner on the table, Metal Mickey doesnโ€™t need feeding.

From understanding ethical AI usage, it continues, to leveraging tools for meaningful business impact, “AI Made Easy” empowers learners with the expertise they need to step confidently into the future. This course continues their legacy of providing meaningful, results-driven support to their clients. Kaye King, a fellow marketer and small business owner, attended one AI Made Easy session at the beginning of May and said: โ€œI found it really helpful to understand the different tools available and how to work with them collectively. I also love Natalieโ€™s emphasis on the ethics and transparency around how, when, and why you use AI for your own business and with your clients.โ€

The jury may be out on AI, but while youโ€™re deciding others are embracing it and itโ€™s never the technology which is the problem, rather the person pushing the buttons. So, perhaps this course is for you? The “AI Made Easy” online training course opens for enrolment on the 16th of May with in-person training also available for teams. For more information or to sign up, visit: https://www.naturallysocial.co.uk/ai-made-easy