If all products are carefully marketed towards a specific target audience, none I feel, are as precise as boxes of chocolates. The whole idea of taking an everyday item, the sort you might shout to your driver as he approaches the garage, “and get us a Twix,” when stuck in a box suddenly becomes a rare treat, gifted by an acquaintance for a special occasion. It’s vital you pick the correct box to suit the message; while a Dairy Box says “happy birthday, Gran,” Milk Tray says “get your kit off love!”
Connotations all in the packaging and advertising, push comes to shove, they’re the same bloody thing, but last thing you want is to hand your gran some Milk Tray. Often, it’s fallacious, a Flake is the most unsuitable chocolate bar to eat in the tub, no matter what the telly might tell you. That’s why you have to hand it to the Cadbury’s Roses ad campaign, for while it’s not the best box of chocolates, it is somewhere in the top five. But it’s the across-the-board implications; anyone can buy a box for anyone, for any reason; it’s choco impartial. Buy Roses if you don’t want the receiver to assume you see them like your grandparent, or you want to snog their face off until sore. “It’s just to say thank you;” yeah, yeah, clever bastards.
New single out from Jamie R Hawkins then, unless you’d rather me waffle about chocolate? It’s like Roses though, it’s a universal thank you, for friendship, and while it may not the best Jamie R Hawkins song, it just rocked up somewhere in the top five. Though Jamie has pre-set his bar high, and if his May single, Welcome to the Family was quirkily agreeable, Thank You, Friend harks back to the classic sentiments we love Mr Hawkins for. Diluted, this song is more general and will infectiously touch all who hear it, as concentrate it profoundly assesses what a friend is, and how they’re capable of helping, in a manner The Beatles only skimmed the surface of.
Another perfect production for Phil Cooper; Jamie is on top form. “I never fail to be amazed,” he sings, “That what defeats me leaves you totally unfazed, it’s almost like I’m lacking in, the thing that makes you so alive, and it’s so good to know you’re always on my side.” Just one of the beautifully rendered verses of this fantastic song which undoubtedly showcases Jamie’s brilliance of song-writing, and with conviction he chants his own words of a song dedicated to his brother with unequalled passion.
It made me think of a time he was supporting a gig at the Cons Club; I drove out of the carpark to see him perched on the wall. Offered him a lift, he was only heading for the British, but jumped in. A handshake would’ve sufficed, but Jamie gave us a man-hug; one of the marvellous reasons why I love writing Devizine, I’ll locally praise what needs to be praised, slag off what needs to be slagged, but it’s also clear most recipients don’t view me as “the evil press,” but as a friend. And it’d be virtually impossible, I’d wager, to deliberately make yourself an enemy of Jamie, unless you’re the jealous sort of song-writer, struggling to compose a song a quarter as good as this one.
He’s here, he’s there, he’s at the White Bear this Sunday afternoon, catch him when you can, it never gets tiresome despite the fact Jamie does our circuit regularly, like a J S Lowry painting, the songs he weaves always have something different you may not have picked up on before, and his new ones, well, get better and better. This new track is available today through all the music sites. iTunes is too Thornton’s for me, spotty-thigh or whatchamacallit is too, well, Haribo; here’s the Bandcamp link, it’s this old timer’s Dairy Box!
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