Once a cover band, east Wiltshire’s rootsy four-piece Hooch have moved to writing and recording original material. Their discography goes onto music streaming sites today (Sunday 3rd July,) and if you like your country-rock breezy and uplifting, with a subtle touch of psychedelia and surf, then it’s worthy of your attention…..
The instrumental Eagle Ray is particularly awash with this aforementioned surf-rock style, while all tracks have this sunny-side-of-the-street, retrospective feel about them. Slowburn, for instance, is good time mid-era-Beatles in nature and Voodoo Hair is outright groovy.

Well even if you don’t do the streaming platforms you can get a listen direct from their website.Ten tunes on offer here, enough for an album, guys? An album of ten jumpy, anthemic ballads like Sweet Maria would see us fine, this one in particular is a beguiling peach I could imagine fans chanting back at them after only a few listens.
Live is a bigger part to Hooch, I’m certain you’ll make a beeline for a gig upon hearing these well crafted tunes, they’re at the Seven Stars in Bottlesford Saturday July 16th, tickets are a purple one, I believe this includes a barbecue thrown into the bargin, and a summer mini-fest at the Horseshoe Inn, Mildenhall July 23rd.
Expect “unusual” covers choices, they say, but I’d argue the cited Depeche Mode, Space and The Coral are apt, this upbeat melodic blend from Martyn Appleford, Nesh Thompson, Simon Dryland and Matt Ryan reflects this, with a dash more roots than perhaps, new wave mod, but with a move to electrification enhacing their acoustic roots, they weave perfect pop simplicity into their lyrics, and that’s where it is to pinning an imitatble, memorable style.

If the name derives from the late 19th century abbreviation of Hoochinoo, a North American tribe in Alaska renowned for brewing booze, this is certainly fun time drinking music, but the sound is far more matured than its commonly associated brand of alcopop. Ha, whatever happened to that, do they still sell it? It certainly took the brunt of the blame for underage drinking in the nineties, as if they invented the concept and no kid ever tried alcohol before their ingenious bottle of wobbly lemonade came onto the market!
Sickly sweet though, wasn’t it? Precursor to the Bacardi Breezer and Smirnoff Ice, but try the tune Aluna for size, and you’ll see, though there’s elements of the Kinks at their most comical, or subtle Bonzo Dog Doo-Dah Band at times, it’s a choice for grownups, with no immature persuasion; I love it, and hope they’re encouraged to perform their own tunes live, rather than an all-covers set; the difference between buying spirits and mixing it to your own taste or letting mainstream brewers decide on your sugar levels!
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