Lottie J and You

Fifteen, about to leave school, exam pressure and that dangling feeling of future prospects; I’d give my right arm not to go through all that again! Swindon singer, Lottie J groans at the thought, confesses music is her worst subject at school. Under the elderly assumption schools have changed since my era, where to quote “popstar,” as a chosen career will see you smashed over the head with a wedge of Beethoven song-sheets and told to wake up and smell reality, seems it’s not changed as much as I thought.

“They shared my video on their website,” she explained appreciatively, but slated the philosophy of studying classical music. Yet, Lottie has been in the headlines since she was eight, encouraged by Jamie Cullum when he visited her school and donated his old piano. Music was mapped for her then, with her first song, ‘Kiss Your Old Life Away’ making the final 10 of The Song Academy’s Singer/Songwriter Competition and later, in 2016, she made the Grand Final of Future Music’s Songwriting Competition, at Dingwalls in Camden.

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From a time when I first heard Lottie, delightfully but tensely tapping her keys and singing covers at Times Square in Devizes, yet an angelic voice ringing out, to this latest video for her song “You,” shows a natural ambition to pop stardom that I personally feel is imminent. Our phone conversation today revealed a matured girl, with poise in the prospects of her vocation.

Half the clips in the video connote a narrative of a regular local girl, falling out with a boy in the woods. Yet while it’s saccharinely juvenile, the contrast of a flipside displays a confident and sassy female popstar, dancing on a Chevy in the Las Angeles desert. It licks with all the style and panache of a professional contemporary pop video, and the song rides it like a wave of self-assurance. Is that the suggestion Lottie was hoping to achieve? “Totally!” she expressed.

On note of her education, Lottie continued to express her hopes of studying music at Bath University, where the syllabus will be more to her taste. Just go in there and slap your phone on the desk and show them this video, I ill-advised, yet, it’d work if it was me. Lottie is keen to learn the business side of the industry, as well as the performance and music technology. Herein lies my ignorance at how the biz has changed, when, through the writing and production, being she has independently produced this work, I ask her what comes next.

“The key is to get the music out there,” she elucidates. YouTube and Spotify subscribers are far more important than the idea of creating a physical album, which she disregards from the mere mention of. “This will get me gigs, and support gigs.” It’s a DIY ethos which with her talent, and motivation will see her reach the goal, overlooking the concept of pitching to record companies, and especially poo-pooing the idea of a stab at a Simon Cowell TV karaoke show. “It’s a fake industry,” she sighs, “you’re already down to the fifth round before being aired on television, and I’d probably be kept out for having the wrong hair colour!”

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Standing with George Wilding on Devizine’s birthday bash in November, as Lottie got the ball rolling, the fact we were both aghast at her singing ability not only means I’m not alone in the sentiment. But it showed a skill Lottie can paste into the more pop orientated direction she craves, and with these new songs, Snapped, but more so, You, it’s the kind of song I need a second opinion from my twelve-year-old pop-inspired daughter from. She confirmed my thoughts; it’s dazzlingly good. She taps her Spotify account to subscribe to Lottie’s profile. That’s what Lottie needs, that’s the way forward for aspiring young musicians; sharing is caring, the new break is an accumulation of subscribers and followers.

So do check it out and subscribe, or let your kids show you how to do it. No shame in that, I have to!


© 2017-2019 Devizine (Darren Worrow)
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