You can give it to me straight and agree, I’m old. Though as much as I hold dear the hours browsing record shops for a seven-inch slither of vinyl, the stream’s advantage is manyfold. Perhaps none more than the increased availability and distribution of home-made wares.
Vinyl junkies were restricted to what the music industry decided. While DIY music was around then, it was a needle in an underground haystack, obscured by a lack of prior knowledge of counter culture distribution, and even if you were aware, still they cost post and packaging.
Send a SAE in good faith, and when the musician finally finished his last bong, made it off his scabby sofa to the post office, you’d receive your cassette, only to find out it wasn’t as good as you’d been convinced it was by the crazy fractal advert in a punk-paste zine. We’ve come a long way, folks.
Local independent, country, singer songwriter, Kirsty Clinch posts on Facebook, one of the many social media platforms she tweaks to promote her music. Her latest single, Around and Around has reached a staggering 2K Spotify streams in just five days, managing to peak at number four in the iTunes country chart. It’s an achievement made mostly on her own, but does it prove the value of DIY rather than aiming to be signed by a label, can anyone with social media savvy achieve it, or is simply that it’s a great song from an exceptionally talented musician?
It’s certainly that much. Dreamy and evoking, Around and Around sees the ever-enlightening Kirsty at the ultimate perch in her career, in line for the forthcoming album, it leaves you dripping in anticipation for more. “Around & Around is all about catching your dreams,” she explained, “taking chances and not getting stuck in ruts; that’s just what I’m doing right now.”
A smidgen punchier than her previous release, Fit the Shoe, and perhaps even more beguiling than that beauty. To hear it is to engrossed in its pensive narrative, as all classic country should. But its Americana influences are subtle, it never references peripheral subject, as much UK country artists feel impelled to mention boxcars, dustbowls, and things you wouldn’t expect to find in their English suburban hometowns. No, Around and Around, like, Fit the Shoe is romantically topsy-turvy themed, flexible for a wider, international audience and contemporary sounding.
That said, Kirsty is no stranger to authenticity, travelling and performing in Nashville at venues such as the Blue Bird. Aside the clear influence of country’s leading ladies, the likes of Parton and Wynette and modern folk-rock artists, KT Tunstall and KD Lang spring to mind, Around and Around evoked memories of Kate Bush more than any other tune I’ve heard of Kirsty’s, in its haunting atmosphere rather than vocal arrangement. I put this to her.
“I don’t get the Kate Bush thing; my voice is not as squeaky!” she laughed, “I’m not a big fan of hers, which is weird as you’re not the first person to say it either. She’s huge though and loved for what’s she does, so I won’t complain!” I had to explain I meant more the whole ambience of the sound rather than squeakiness of her voice, but we needed to move onto the immediate success of this particular tune, and where she hope it will lead.
“It won’t go higher,” Kirsty predicts, and I hope she’s wrong. “Only slowly hides away after that, the famous people take over sooner or later! But songs can always come back, so [I’ve] just got to keep hustling.”
I took Kirsty back a couple of years, sitting chatting on the lawn at BromFest, we discussed the hopes of an album then; best things come to those who wait. Aside her nonchalant social media persona, I perceive Kirsty to be a perfectionist on the quiet, certainly shows with these two singles. “Yes, I have one more coming out hopefully before May, and then I’ll drop the 14-track album,” she announced, “That’s why it’s taken so long, it’s a big one, but for a first timer in online sales, I had to do it to catch up!”
I’m aware Peter Lamb had a hand in this remarkable achievement, so I name-dropped the local legend, “all produced by Pete?”
“I did the whole thing in my bedroom studio by myself,” Kirsty replied, adding an angel emoji. “Pete added the bass, and then corrected my mixing and mastering mistakes at the end, as I got frustrated on the last bit! So, I’m pretty proud of it for that reason.”
It must be a relief to get an album complete, but the hard work is only halfway there, getting out and promoting it follows. Which part does Kirsty favour, despite psychically getting out and launching is impossible at the moment?
“I like all of the process,” she chuckled. “Gigs will come back, I’m just making the most of the situation and working with what I’ve got for now, there is always a way around things when you’re creative.”
Returning to my opening notion, due to developments in tech and a motivation for independence, a professional sound can be achieved at home. Kirsty furthered that she did the artwork and music video for this track all by herself too, due to lockdown.
“The album launch is not so essential,” she pondered, “when I can promote it just as good online anyway now.” As I said, Kirsty has a sturdy online presence, accomplished at building a YouTube audience, but is that more important to her than an album?
“It’s equal. All my fans are excited for the album! But the social media side of things mean they get to know you more, which is essential for selling music in the first place. Loads of people sell music, the marketing is the part that makes them what to listen to yours.”
And her secret?
“Get to know your story etc,” Kirsty elucidated, “and connect with the music; if you just say ‘buy my single’ and that’s all your social media is about, you won’t get many results.”
For the end of our chat, we dithered and pondered if the angle of this piece should focus on the song or herself. I’m of the opinion, when the creative open themselves up to releasing art, a part of creator is revealed through it, so practically, they’re similar. You are the song; the song is you; be one with the song! It’s why naïve teenage fans really believe they know a popstar enough to fall in love with them, and perhaps is augmented with homemade product. There’s a huge connection between the singer and the song, though, I put to Kirsty.
“Yah, subscribe to my YouTube channel, and they would have all the details anyway!” I suggest you do, as the interconnection is all-encompassing, the song is awesome, and likewise, so is Kirsty Clinch.
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