Live Music in Devizes, Anyone? Meg & Seren at The Fold

Friday afternoon at The Lamb, tucked away behind the Town Hall in our market town, with my aim to introduce two aspiring local singer-songwriters who haven’t played in Devizes before, and present them at The Fold, a venue once renowned and hopeful to recreate its former reputation. I was anxious about the prospect. Their magnificent soundchecks filled me with confidence, though their wonderful talents were never the questionable element to this venture…..

From Chippenham, Megan Hoy, or M3G to the local music scene, is a breathtakingly unique singer-songwriter. At nineteen she has built the kind of reputation, in both live performances and recorded, which welcomes her to the South West’s best venues and festivals. Her music and autism blend to become one, and exhausts something so personal you take a little of her emotions away with you; a skill usually reserved for only rare, professional acoustic performers decades down their journey.

If M3G’s outpourings are translucent windows into the souls of contemporary youth emotions, anxieties, cogitations and reservations, and those on the spectrum, she unites with her Warminster match. Seren, the same age as Meg, bypassed my vetting process of only booking acts I’ve already seen live, based on Meg and other’s recommendations, and the videos she posts on social media. They were plentiful to confirm Seren had something special, still her performance came as a pleasant surprise compared to my readymade affections for Meg’s music, based upon the numerous times I’ve witnessed her magic.

If both define it as indie-folk, either fits nicely for a support set to an indie band, and allows scope for such bookings such as at The Pump, where they are welcomed by young punters awaiting a punky band. Yet I see it still as timeless folk, that rawness and unrivalled valour to open yourself up to an audience, stripped back instrumentally, just you and guitar, alone in the spotlight; that is courageous. And both Seren and Meg wowed. Just as folk was here, at The Fold, even before Kieran cut his teeth with Sheer Music within these very walls, it was again with a new generation. Everything about this gig fitted, in my opinion.

And it was a wonderful evening. As the sun fell to the moonlight through the high windows of the Fold, Seren opened with her original songs, sublimely. Though shy to talk, Seren commands an audience and holds them spellbound through her honest, ingenious songwriting and her talent to deliver them with soothing, evocative vocals.

A short break and Meg’s is complementary to Seren’s set, matching with similar appeal but not rivalling; they’ve gigged together before and there’s a genuine mutual respect. This sweeping package of excellence was tied and united by a third set, where they joined forces, and this really was something to behold. Each complimenting each other’s original songs and perfectly balancing their vocal arrangements for some covers. 

Obviously this review is an encomium, as it was my doing! Still, I wouldn’t say it so if it wasn’t, I’d bury my head in the sand, pretend it never happened! If you question my honesty, read on. I’m left bewildered and somewhat frustrated, because those who witnessed this astounding gig were few, few enough for it to cause an issue and serious doubt about hosting more in Devizes.

Reintroduce The Fold they said, a gathering of support on social media welcomed it, but unfortunately, not in reality… yet. I heard the opening night with the fantastic Bluebeard was also poorly attended. Let’s be honest with ourselves, I thank everyone who came, but poor attendance leaves me dubious as to why. Varied illogical reasons spring to mind, which could be debated until the cows come home. Maybe it’s teething issues at The Fold, or the market is already flooded? There could’ve been any number of reasons, but it certainly wasn’t the quality of the music, nor was it the price when we state you “pay what you can.”

Friday night isn’t a Saturday, lots of folk work Saturday mornings, I could tell myself. Booze ain’t cheap anywhere these days, but another event, ticketed with a hefty price-tag, sold out, understandably reducing footfall. Perhaps though, not through the want of trying, The Lamb has yet to regain the popularity it once held. It is a great watering hole, as it ever was, I’d be horrified should it go the same spiralling downward route of so many others.

That’s our motivation behind putting gigs on at The Fold, relaunching this venue, for the sake of original live music and the upkeep of the pub. Easy to yodel “support live music,” or “support your pubs” on your Facebook page, it might be another to attend, but that is only where it will impact.

Here were two young aspiring artists, singing their hearts out beautifully, and producing something unlike anything else you will currently witness here in this traditional market town. Yet, a majority would rather ignore, to either stay at home kissing Netflix, or attend a tribute act to prog-rock hasbeens. This is saddening for local music. You. Missed. An. Outstanding Gig.

The Fold is not out to rival the cover-band ethos popular at The Three Crowns, despite this glory having its place equal to the blues at the Blues club and Southgate. The Fold doesn’t intend to better any other event or venue happening in Devizes, only to add to the options we already have, and bring to town a variety of original grassroots music in an intimate setting. But the intimacy of the room has to have a minimum for it to be viable.

This should NOT be a negative reflection on the acts or venue. I find myself paranoid, if it’s me, and you’ve lost trust in my judgement to book acts? Yet I’ve been to other events which made no sense for their failings. I only got into event organisation to better understand what organisers undertake, being I was to appraise them, after our first birthday party left me completely unprepared for the tasks involved. It is still a learning curve, but everything previous has been successful for me; now I know the heartfelt emotions of an event organiser who worked tirelessly but whose event didn’t attract attention. So, if this comes off bitter, it is genuinely upsetting. 

Perhaps if I host tribute acts to Meg and Seren fifty years from now in Devizes we’ll sell out! Or are we really this shallow? I prefer to hope we are willing to give upcoming local talent a chance to shine, to move between the little circuits carved by the fields dividing us.

But for now, do I continue, pick up the pieces and try, try, try again, and if so, at what cost? Phil Cooper arrives at The Fold on Friday 22nd May, with Jamie and Tamsin. Here is a gig from the gang very well known to Devizes, which, hopefully will attract some attention. l wait in hope, concerned for the future of local live music in Devizes.  

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