“The only thing disappointing about Kirsty Clinch’s Evolution is, it ends.”
It’s a generation X thing, I’m suggesting, which levels me to downloading an album as the last port of call to actually “owning” something anywhere near physical, against this era of streaming music, sourly missing the fondness of holding a piece of vinyl for all its crackles and jumps. Because owning an album was like a piece of treasure, the cherished keepsake sense you don’t get with streaming, and in review today is exactly the sort of album to be such a cherished keepsake.
Nevertheless, Wiltshire’s adorable country-pop virtuoso, Kirsty Clinch has mastered the art of marketing, and with a drive to succeed, knows precisely through social media, how to gain and keep engaged a modern audience, equally to her exceptional gift as a musician and singer-songwriter. Yes, you could’ve guessed it, her new album Evolution is a masterpiece. The finale of which being aptly a tune called Social Media, which expertly reflects on the image one projects online against the hidden imperfections of reality.
But the ingenuity of marketing is a miniscule element as to why Kirsty manages to reach the fourth position in the iTunes charts in under a few short weeks of releasing her debut album, against the much larger reason that this is the sort of music which doesn’t require pigeonholing, because whatever the angle of your personal taste, you’ll emerge from it thinking; you know what, I like country-pop now.
So, I bite the bullet, stream it on Spotify, like a fledgling, mottled boss, ignoring the invasion of adverts for the sake of hearing an album I’ve held in high anticipation, since she mentioned it to me quite a while ago. If it’s taken time, it’s primarily Kirsty being a perfectionist, and it shows. Nothing here will disappoint or make me doubt the faultlessness of the composition of this album, and in turn, Kirsty’s talent, her picture-perfect balance, in such a way, it’s impossible not to love.
Around and Around’s modest drum makes this song an irresistible introduction, if the astute song writing, complimented by Kirsty’s rich and warming voice, doesn’t, oh but it does. Water’s Running Low continues the quality, confirming you’re in for a beautiful journey, ten tracks strong.
Fit The Shoe, the single we’ve fondly mentioned prior, is hauntingly divine, like William Orbit’s production of Madonna’s Frozen, with a theme of who the cap fits, which is followed by the title track, again, wonderful. Uplifting is the keyword throughout, maintain the balance of sombre yet jubilance. I am Winning, a song of faith in your accomplishments, being a grand example, it drifts over you, as if it’s always been in your life.
Previously there’s always been an obviously and well played out taste of country’s female giants clearly influenced in Kirsty’s songs, of Tammy or Dolly, but here, now, this is wholly Kirsty, it sounds freshly awakened to the junction whereby one day, not far away, reviewers will cite her influence on newer folk artists; that much I’m certain.
Perhaps the memorable, yet not as quirky as the title suggests, No Cornflakes makes me sigh, are we past the halfway mark already? The only thing disappointing about Kirsty Clinch’s Evolution is, it ends.
But not before I Am Me, a rejected romance theme, breaths the most heart-warming narrative of all, with a trialling drumbeat imposing you to realise her style is contemporary, rather than the genre’s archetypal nostalgia. And three more tunes which never faulters the experience, the catchiest of them being Down, and it ends with the aforementioned Social Media.
In this finale you get the confirmation behind the stunning, echoing voice lies honesty in the song writing, from the heart and soul. And that’s it’s worth, in a nutshell, you feel as if you’re getting a little piece of this performer, who is the whole deal, plus one. Self-managed, produced, save the odd tip and mastering from Pete Lamb, marketed, Kirsty even drew the cover illustration. She puts the young students of her newly opened music school before that of promoting this album, she surely shines, and if you heard her previous songs, seen her perform live, you’ll remain convinced this album, is Kirsty indeed evolving into a shooting star you cannot ignore.
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